Innovative Organizations
This is the age of innovation. The world is being altered, at this very moment, by driving forces for change. The economy, massive social and political upheaval, demography, technology, the global market, and developments in organizational science are all encouraging innovation, which is the response to change. (And, conversely, change is the consequence of innovation.) As a result, we are in a time of rapid, revolutionary change. Organizations must anticipate this and innovate in ways that allow them to take advantage of change. An organization's culture is the ultimate governor of the amount and type of innovation that will take place. The organization therefore must have a way to link its culture to its market.
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