If the technological capability will satisfy customer needs, no further analysis is required. If it appears that technological capability will fall short of satisfying customer needs, the organization must decide if this is a limitation of the technology or the result of the amount of effort being given to advancing the state of the art. If it is a result of the amount of effort, what effort could the organization put in place that would advance the technology faster than the general market, thereby giving the organization a significant edge? If the capability of technology appears to be in excess of what is required by its application, then the question the organization must answer is, "What new needs is the availability of this technology likely to create?" The organization may also want to assess its own technological capability versus that of the industry. Our technology forecasting techniques facilitate this type of assessment. Franz Buck, the head chef at The Cloister* on Sea Island, Georgia, runs a world-class business. There may be better restaurants in the world, but there are few places that provide a full American plan to so many at such good quality and service: • They prepare three meals a day for 500 to 600 guests • The meals are served within a short period of time for each meal, with multiple choices for each course • The menu changes daily The following is a synopsis of an interview with Mr. Buck and a tour of the kitchen.