Applying Innovation to the Business of Peru

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Peru along with all the other global economies is in the middle of a fundamental transition. It is the sort of techno-economic-political-social revolution on a global scale about which historians will write entire books. This is the age of innovation. The world is being altered, at this very moment, by driving forces for change. The economy, massive social and political upheaval, demography, technology and the global market, and developments in organizational science are all encouraging innovation. Innovation is the response to change. And, conversely, change is the consequence of innovation. As a result, globally, we are in a time of rapid revolutionary change. Organizations must anticipate this and innovate in ways that allow them to take advantage of change. It is obvious now even to the casual observer that we are in a time in which continuous innovation -- a constant commitment to change -- is an essential ingredient to organizational success, and even more fundamentally, survival. Innovation is the basis of all competitive advantage: the means by which organizations anticipate and fill customer needs and the method by which organizations utilize technology. Innovation is the process of implementing new ideas, of turning creative concepts into realities. Many driving forces for change, some of them described above, have placed Peru’s organizations at a point of no return. The social, political, economic, demographic, and technical driving forces within Peru and globally, have caused her organizations to embark on a journey that can provide additional capacity to create new wealth or create new resources. Everyone is optimistic about Peru’s prospects and they expect long-term growth. That growth can only be sustained through innovation. To prosper in the 21st Century, you must innovate in the 1990s -- new products and services, new processes, policies and procedures, new markets and new workers.
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Series:

Unknown

ISBN:

9264128387

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English

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