The Clock that Had no Hands
The Clock that Had no HandsContentsPAGETHE CLOCK THAT HAD NO HANDS1THE CANNON THAT MODERNIZED JAPAN7THE TAILOR WHO PAID TOO MUCH13THE MAN WHO RETREATS BEFORE HIS DEFEAT19THE DOLLAR THAT CAN'T BE SPENT25THE PASS OF THERMOPYLAE31THE PERAMBULATING SHOWCASE37HOW ALEXANDER UNTIED THE KNOT43IF IT FITS YOU, WEAR THIS CAP49YOU MUST IRRIGATE YOUR NEIGHBORHOOD55CATO'S FOLLOW-UP SYSTEM61HOW TO WRITE RETAIL ADVERTISING COPY67THE DIFFERENCE BETWEEN AMUSING AND CONVINCING75SOME DON'TS WHEN YOU DO ADVERTISE79THE DOCTOR WHOSE PATIENTS HANG ON85THE HORSE THAT DREW THE LOAD91THE CELLAR HOLE AND THE SEWER HOLE97THE NEIGHBORHOOD OF YOUR ADVERTISING103THE MISTAKE OF THE BIG STEAK109THE OMELETTE SOUFFLÉ113
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