Purchase of this book includes free trial access to www.million-books.com where you can read more than a million books for free. This is an OCR edition with typos. Excerpt from book: FOREWORD The fifty-two chapters or papers that make up the contents of this volume were not begun with a thought of preserving them in any more permanent or accessible form than would be accomplished by their appearance in the columns of Printers' Ink. When the first installment was given out the writer had not decided to attach his name. His feelings were expressed in a paragraph which preceded the initiatory installment and which read as follows: A man, whose name will occur to many as one who for nearly half a century has been closely in touch with newspapers and advertising, has consented to tell the story of his experience in a series of papers to be published in Printers' Ink. The first installment is here given; others will follow from week to week until it appears that readers fail to find in them very much of instruction or interest, or the writer tires of his self-imposed task, or the editor should conclude that a pressure of matter of more importance will forbid the further devotion of so much space to old stories and ancient history. As the work progressed there were evidences that the papers were being read with interest, not only by men of the writer's generation, but, in business houses where advertising formed a part of the conduct of affairs, it was made to appear that they had the attention of clerks and office boys, from among whom the advertising men of the future are likely to be recruited. On this account the writer's interest in his work grew more pronounced, and eventually he thought it might be possible to continue the papers through the fifty-two numbers of Printers' Ink that would make up the volume for the year 1905. That ambition having been achieved, and the series completed, a review of the many comments and suggestions, made and sent in ...