eMarketing: The Essential Guide to Online Marketing From buzz creation to converting traffic to revenue, eMarketing: The Essential Guide to Online Marketing is compiled to be both an educational foot-up for new professionals and a go-to-resource for online gurus. Packed with invaluable information, tips and real life case studies in one easy-to-digest package, the textbook is a guide to the concepts, tactics and tools which form part of the of online marketing world. Understand how the Internet works for you, master lucrative avenues such as Pay Per Click advertising, affiliate marketing, online copywriting, the emerging social media networks and how to cross-pollinate between platforms and campaigns. Licensed by Quirk under Creative Commons the textbook can be distributed freely or purchased from leading retailers. The textbook stems from the agency's 10 years in the online industry, and is a testament to how Quirk has grown from humble beginnings to one of the leading holistic marketing agency in Africa. www.quirk.biz/emarketingtextbook