Library of advertising
Book digitized by Google from the library of the University of Michigan and uploaded to the Internet Archive by user tpb. [v. 1] Fundamental principles; advertising mediums.- [v. 2] Methods of appeal; outdoor, street car and miscellaneous advertising mediums and publications.- [v. 3] Department store and retail advertising.- [v. 4] Show window display and specialty advertising.- [v. 5] Advertising different lines of business.- [v. 6] Selling advertising and advertised goods; Selling and advertising American goods in foreign countries
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