Comparative Advertising (in Brazilian law)

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The comparative advertising is investigated aiming to ascertain its legal parameters (Brazilian law). It is specifically taken care of its commitment with the consumer rights, the industrial and intellectual property, and with the competition law. Principiology, comparative jurisprudence and advertising self-regulation are used herein. Language: portughese Investiga-se a publicidade comparativa com o objetivo de averiguar seus parâmetros legais. Cuida-se, especialmente, de suas vinculações com os direitos do consumidor, com a propriedade industrial e intelectual e com o direito concorrencial. Faz-se uso da principiologia, do direito comparado e de dados da auto-regulamentação publicitária.
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Series:

Unknown

ASIN:

B0008ILVFW

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Languge:

English

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