In the following pages I will discuss British (and international) television advertising, how it began and its theory. How cultural, social and technological climates affect the adverts and how the adverts affect us. The first part of the project will discuss how advertising started in Great Britain, which will lead onto a history and theory of advertising up to the present day (including examples on the accompanying multimedia compact disc). Then I shall describe the steps of production of the graphical user interface on the CD with graphical examples of the each development step I took. The next part of the project deals with a case study of how the introduction of television advertising into a culture unaccustomed to it has affected it and the consequences. Lastly, I shall conclude by summing up, taking the evidence that I have presented in the first chapters to discuss whether television advertising has a corrupting influence on society. I hope you find my thesis interesting and informative and perhaps somebody will use it as supporting or inspirational evidence for a similar or more advanced study.