12 Aug 2010 12:37:00
Desiree Rogers was a social secretary in White House, she was named as chief executive officer at Johnson Publishing Company Inc.
She is 51, and she was a consulter for Johnson Publishing for two months and took over daily operations on Tuesday, according to a company statement.
"My attraction and reasons that I thought I could have an impact is that I believe these brands are iconic brands that are true symbols of America," Rogers told The Associated Press.
Rogers finished MBA in Harvard University, maybe that is why she stepped down from her White House position in February, months after Michaele andTareq Salahi crashed the Obama administration's first state dinner.
Rogers faced criticism for her role in the embarrassing incident.
When you asking her, why did she left The White House, she says, that there was a lot of reasons, including the desire to do different jobs.
She is a New Orleans native whose experience includes director of the Illinois Lottery, president of the Chicago area Peoples Gas and North Shores Gas and president of social networking at Allstate Financial.
Then she hopes to help the magazines better engage readers and stay relevant, particularly when many media companies are struggling.
"You can't rest on past laurels. We've got to work on a dialogue," she said. "We do have to do more on the digital platform."
Johnson Publishing CEO Linda Johnson Rice will remain chairman, according to the company.
"Desiree has a proven track record of successful business leadership," Rice said. "She is a long-standing confidant and a savvy businesswoman."
Desiree Rogers was a social secretary in White House, she was named as chief executive officer at Johnson Publishing Company Inc.
She is 51, and she was a consulter for Johnson Publishing for two months and took over daily operations on Tuesday, according to a company statement.
"My attraction and reasons that I thought I could have an impact is that I believe these brands are iconic brands that are true symbols of America," Rogers told The Associated Press.
Rogers finished MBA in Harvard University, maybe that is why she stepped down from her White House position in February, months after Michaele andTareq Salahi crashed the Obama administration's first state dinner.
Rogers faced criticism for her role in the embarrassing incident.
When you asking her, why did she left The White House, she says, that there was a lot of reasons, including the desire to do different jobs.
She is a New Orleans native whose experience includes director of the Illinois Lottery, president of the Chicago area Peoples Gas and North Shores Gas and president of social networking at Allstate Financial.
Then she hopes to help the magazines better engage readers and stay relevant, particularly when many media companies are struggling.
"You can't rest on past laurels. We've got to work on a dialogue," she said. "We do have to do more on the digital platform."
Johnson Publishing CEO Linda Johnson Rice will remain chairman, according to the company.
"Desiree has a proven track record of successful business leadership," Rice said. "She is a long-standing confidant and a savvy businesswoman."
