To compete with other States and upcoming destinations of South and South East Asia, the Goa Tourism 10 Year Master Plan evolved in 2001. The objectives listed in the plan focuses on increasing economic growth of Goa through the tourism industry; mainly dispersing tourist attractions from coast to hinterland, diversification of tourism products, development of infrastructure and promotion of tourism. None of the objectives in the Master Plan talks about minimizing the adverse economic, social and cultural impacts of tourism. There is no cognizance of issues like environmental degradation (loss of biodiversity, scarcity of freshwater, waste generation), violation of Coastal Regulation Zones (CRZ) Notification, cultural decay, sex tourism, child labour, child and women trafficking, alienation of the communities from their lands and their minimal share in the profits generated by tourism. The plan also fails to recognize the constitutional rights and role of the panchayats, gram sabha and other local bodies in development decisions within their jurisdiction. This paper critiques the draft of this 10 Year Master Plan and conveys in detail how such a plan would lead to unregulated tourism development in Goa and only further tourism’s adverse impacts in Goa. Publisher: Equitable Tourism Options (EQUATIONS) Contact: [email protected], +91.80.25457607 Visit: www.equitabletourism.org, www.equitabletourism.org/stage/readfull.php?AID=410