10 top branding trends for 2010
Niels Bohr once noted that âprediction is very difficult, especially about the future,â but then he didnât
have access to predictive loyalty metrics. Happily, Brand Keys does. And as they measure the direction
and velocity of consumer values 12 to 18 months in advance of the marketplace and consumer
articulations of category needs and expectations, they identify future trends with uncanny accuracy.
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